Messe Düsseldorf presents its first AI-driven exhibitor campaign – a visionary project with strong partners.
With this premiere, Messe Düsseldorf sets new standards: for the first time, a German trade fair company has realized a fully AI-generated advertising campaign. As part of the exhibitor campaign for XPONENTIAL Europe 2026 – the leading European trade fair for autonomous technologies and robotics – three innovative films have been created. These include the visionary image film “What if” as well as two sector videos highlighting key future areas: space and defense.
The videos mark a milestone in brand communication and are now available to view here on the landing page. They impressively demonstrate how artificial intelligence, as a creative tool, opens up new forms of storytelling and bring the thematic diversity of XPONENTIAL Europe to life even before the event begins.
The AI videos were created in collaboration with strong partners: Rheinische Post, the creative agency JungPro_ORT and the film production and AI specialist ORT MOTION. Together, they realized a project that combines editorial expertise, technological curiosity and AI competence.
The AI-Generated Promotional Videos
This AI video premiere is a first: for the very first time, a German trade fair company relies entirely on AI-generated campaign videos. With this, Messe Düsseldorf underscores its pioneering role in embracing new technologies – not only on the exhibition floor, but also in its own communications.
Yet the films are more than a creative experiment. As part of the international exhibitor campaign for XPONENTIAL Europe 2026, they generate attention, reach and emotional impact – offering a foretaste of the diversity of autonomous technologies that will be presented in Düsseldorf in March 2026.
Image Video
The main film envisions a future of intelligent human–machine interaction. With powerful visuals and emotional storytelling, it invites viewers to discover new perspectives on the role of autonomous technologies.
Sector Film: Space
Space is one of the key sectors at XPONENTIAL Europe. The space video shows how space-based systems are redefining research, communication and security – and why space technologies are indispensable for the future.
Sector Film: Defense
Autonomous systems are also playing an increasingly important role in protection and security. This video addresses the themes of defense, resilience and the responsible use of new technologies. It illustrates how AI and robotics can be deployed in safety-critical scenarios.
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