We spoke to Linda Richert, Senior Manager MarCom, who is responsible for the new video podcast “Trade Talk Today”. She explains how this format informs trade fair visitors about highlights on a daily basis and offers exhibitors an international stage.
What is the idea behind the “Trade Talk Today” format?
Trade Talk Today is our new video podcast that we at the MarCom department have produced jointly with the project teams for each trade fair. The underlying idea is very straightforward: in the roughly 15-minute podcast our presenters cover all programme highlights, activities and trade fair events not to be missed and navigate visitors and exhibitors through their trade fair day in a relaxed atmosphere. To this end, we feature various guests in our broadcast who “talk out of school” and speak about exciting trends and current product novelties.
How did the idea for the video podcast come about?
In view of the rapidly rising importance of moving images for marketing we have jointly defined a clear vision: we want to launch new powerful audiovisual formats that are poised to infotain our target group. Over the years we have developed extensive expertise in terms of content thanks to our contacts with the industries, exhibitors and visitors – trade fairs are so much more than trading platforms. We know the innovations and the trends and would like to provide our industry experts and exhibitors with a communication platform in Trade Talk Today so they can contribute their expertise and discuss the most relevant sectoral topics with us in the studio.
Why should XPONENTIAL Europe trade fair visitors watch “Trade Talk Today” daily?
Watching Trade Talk Today you are up to date and guaranteed to not miss any trade fair highlights. After all, our aim is to put together a compact feature that provides our target audience with the most important topics related to the current trade fair on a daily basis. At XPONENTIAL Europe we cover a whole spectrum of topics that are currently driving the industry: Robotics, artificial intelligence, autonomous systems. Of course, we will be talking about the advantages but also the challenges that arise from the new technologies. We also have exciting guests such as Dr. Gerald Wissel, Chairman of the Board of UAV DACH, Michael Robbins, President and CEO of AUVSI, XPONENTIAL Director Malte Seifert and exciting exhibitors in the studio.
What is in this format for exhibitors?
Our exhibitors are given the opportunity to book a slot via our Online-Order-System to present their products and innovations in a talk. The podcast will feature on the landing page of XPONENTIAL Europe – ensuring enormous reach and exposure. The Talk will be in English for an international audience. Afterwards, each exhibitor will receive their interview as a short clip for sharing it on their own websites and channels. This is an opportunity not to be missed.
Thanks very much for your time and the information.
> Exhibitors can book a slot for the video podcast here.